{"id":57409,"date":"2025-05-03T09:52:25","date_gmt":"2025-05-03T15:52:25","guid":{"rendered":"https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/?p=57409"},"modified":"2025-05-03T09:52:25","modified_gmt":"2025-05-03T15:52:25","slug":"festival-de-origen-acerca-a-productores-michoacanos-con-cadenas-nacionales","status":"publish","type":"post","link":"https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/festival-de-origen-acerca-a-productores-michoacanos-con-cadenas-nacionales\/","title":{"rendered":"Festival de Origen acerca a productores michoacanos con cadenas nacionales"},"content":{"rendered":"<ul>\n<li>Para convertirse en proveedores de tiendas como Walmart<\/li>\n<\/ul>\n<hr \/>\n<p>Morelia, Michoac\u00e1n.- En el marco del Festival Michoac\u00e1n de Origen 2025, Walmart M\u00e9xico y Centroam\u00e9rica present\u00f3 el programa Viaje del Proveedor, una iniciativa dise\u00f1ada para fortalecer a las micro, peque\u00f1as y medianas empresas mexicanas interesadas en convertirse en proveedores de la cadena comercial, inform\u00f3 la Secretar\u00eda de Desarrollo Econ\u00f3mico (Sedeco).<\/p>\n<p>Durante la conferencia, representantes de Walmart explicaron que este programa ofrece una ruta integral para que los productores locales puedan incorporarse de manera efectiva al mercado nacional.<\/p>\n<p>A trav\u00e9s de diagn\u00f3sticos de negocio, capacitaci\u00f3n especializada, asesor\u00eda t\u00e9cnica y acompa\u00f1amiento, las empresas participantes mejoran su competitividad y tienen la posibilidad real de colocar sus productos en los estantes de Walmart, Bodega Aurrera, Sam\u2019s Club y Superama.<\/p>\n<p>Para los productores michoacanos, este programa representa una gran oportunidad de crecimiento, ya que facilita su inserci\u00f3n en cadenas de valor formales, ampl\u00eda su mercado y les brinda acceso a herramientas que normalmente estar\u00edan fuera de su alcance. Adem\u00e1s, permite que productos locales lleguen a miles de hogares en todo el pa\u00eds, generando ingresos, empleos y desarrollo regional.<\/p>\n<p>La participaci\u00f3n de Walmart en el Festival Michoac\u00e1n de Origen se suma al objetivo del evento de impulsar el talento y la producci\u00f3n local, conectando a las y los emprendedores con plataformas comerciales de alto impacto al participar cerca de 200 productores michoacanos.<\/p>\n<p>COMUNICADO<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57410\" src=\"https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1706\" srcset=\"https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-scaled.jpeg 2560w, https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-500x333.jpeg 500w, https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-1024x683.jpeg 1024w, https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-768x512.jpeg 768w, https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-1536x1024.jpeg 1536w, https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-2048x1365.jpeg 2048w, https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-630x420.jpeg 630w, https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-150x100.jpeg 150w, https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-300x200.jpeg 300w, https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-696x464.jpeg 696w, https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-1068x712.jpeg 1068w, https:\/\/diarioabcdemichoacan.com.mx\/lasnoticias\/wp-content\/uploads\/2025\/05\/de983df8-b1da-4ff3-84e0-d422c7243822-1920x1280.jpeg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para convertirse en proveedores de tiendas como Walmart Morelia, Michoac\u00e1n.- En el marco del Festival Michoac\u00e1n de Origen 2025, Walmart M\u00e9xico y Centroam\u00e9rica present\u00f3 el programa Viaje del Proveedor, una iniciativa dise\u00f1ada para fortalecer a las micro, peque\u00f1as y medianas empresas mexicanas interesadas en convertirse en proveedores de la cadena comercial, inform\u00f3 la Secretar\u00eda de [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":57411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,10,17],"tags":[],"class_list":{"0":"post-57409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia-y-capital-humano","8":"category-estado","9":"category-gobierno-de-michoacan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - 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